20 September 2019
An ad rank is the position of your paid ad in Google search results. This plays a vital role in higher Click Through Rates (CTRs), in turn leading to better conversions.
In this article, we will list out a few important factors that affect the ad rank of your car dealer ads. It includes bid amount, quality of the advert, device, time, etc. of the ad, and last but not the least, ad relevancy.
1. Improve Your Ad’s Quality Score
Quality score is Google’s rating of your car dealer website’s ad and it depends on the relevancy and quality of your pay per click (PPC) ads and keywords. If your ad has a higher quality score, the bid amount goes down, and the ad rank increases.
2. Relevancy of Ad Extensions
If your ads are to get a good ad rank, then it is vital to focus on the relevancy of ads. Ad extensions play an important role in increasing the relevancy of your ad with your car dealership. These extensions also increase your click-through rates (CTR).
3. Try Ads Using Features and Benefits
Your automotive ad position can be improved if the ad text contains a few features and benefits of your offering.
These keywords showcase unique selling points, compelling visitors to click on the ad, which in turn increases your CTR and improves the ad rank and position.
4. Create Unique Landing Pages
As soon as your prospects click on your ad, they need to be redirected to a landing page which should be relevant to the ad. If they click on the ad looking for something and it leads to a generic page, then the ad is not likely to fetch you quality leads.
A landing page should have a clear and more elaborate message that matches the ad. If the messages match then you can expect more than 150% improvement in conversions, and it boosts your ad rank as well.
5. Increase Your Automotive Ad Bid
If your car dealer website has enough budget for paid ads, then bidding more will also improve the ad rank of your ads. Bidding more is the quickest way to improve ad rank and get to the prime position where the CTR will go up drastically.
If you have a limited budget then you should be bidding more only on high-value keywords, which will also improve your conversion rates.
For more information on proven ways to improve your car dealership’s ad rank, Contact Us.