16 November 2017
engine optimization (SEO) is an ongoing process, which ideally results in the better
ranking of your car dealer website. The catch is, SEO techniques that worked in
the past weeks and months may not work now and in the future.
deliver consistent results, dealers have to keep themselves abreast of emerging
SEO trends and techniques. They will also have to avoid common SEO mistakes.
are some common SEO mistakes to avoid on your car dealer website.
SEO Mistake 1: Not Having an
hesitate to outsource your SEO processes to SEO and digital
marketing experts. These experts will focus on online marketing and bring
up your website ranking. The leads are then delivered to the sales and marketing
team at the dealership.
arrangement allows the dealer sales and marketing team to do what they always
do best - converting leads and selling cars, while the SEO and digital marketing
partner delivers measurable website ROI.
SEO Mistake 2: Including Too Many
keywords stuffing worked well for improving website ranking. Not anymore.
Google now penalizes keyword stuffing, and the consequences for your online marketing
can be quite severe.
what works well is engaging website content that has the recommended keyword
density, with automotive keywords naturally incorporated into it.
SEO Mistake 3: Not Updating
the Dealer Website’s SEO
mentioned earlier, SEO is a continuous process and not a one-time activity.
your auto dealer website periodically and keep it keyword-optimized at all
times, to match emerging search trends.
SEO Mistake 4: Uninspiring
Social Media Pages
dealer social media page is expected to be hugely attractive and engaging. If
you are sharing boring content then you will be losing a lot of traffic.
along with your auto dealer website, your dealership social media profiles also
rank in search engines.
SEO Mistake 5: Forgetting
Link Building Activity
of the important SEO processes is link building activity, which is all about
getting healthy backlinks from other authoritative websites.
number and quality of these links have a positive impact on your website ranking.
SEO Mistake 6: Not Posting
is a necessity to periodically publish content on your auto dealer website. It
is equally important to go out there and publish content on other reputed
platforms, in order to drive organic traffic to your website.
SEO Mistake 7: Targeting the Wrong
a successful content marketing campaign, targeting the right audience is an
this context, the targeted audience is your local prospects – car buyers within
60 miles or so of your dealership, who needs to either buy a car or service one
SEO Mistake 8: Practicing
Just PPC and not Organic Search
is no doubt that pay per click (PPC) campaigns drive immediate traffic and
improve short-term sales.
the other hand, organic search ranking can drive search traffic to your car
dealer website for specific keywords, without having to pay for every click. You
can improve organic traffic through consistent SEO
SEO Mistake 9: Forgetting
Regular Performance & Analytical Checks
of the best practices to improve your website ranking is frequently checking
website performance and analytics. You will unearth hidden website issues,
which can then be addressed before your auto dealer website ranking takes a
huge hit. There are tons of useful tools like Google Analytics, Google
PageSpeed Insights, etc. to help you with insightful website analytics.To
know more about the automotive SEO mistakes to be avoided on your car dealer
website, Contact Us.