Need More Speed! How to Improve Your Car Dealer Website for More Conversions

15 November 2017



Search engine optimization (SEO) is insufficient if your car dealer website is to deliver great ROI. Your website speed also matters and has a direct impact on your conversion rates. Most of your visitors will expect a car dealer website to load within 2 seconds, else they tend to leave the website and click on other options.

It is time to think about optimizing the web pages on your car dealer website for better loading time, leading to improved visitor retention and more leads.

Here are some effective tips to improve your car dealer website loading time.

Website Speed Tip 1: Choose the Best Web Hosting

Don’t hesitate to invest a few extra dollars in the best web hosting available, since it will have a positive impact on your website speed. When prospective customers visit your car dealer website, an intuitive user experience should make them stay long enough, till they submit a lead.

If your website loading delays disturb them then your chances of getting a lead drops drastically.

Website Speed Tip 2: Reduce HTTP Requests

Each file that is appearing on a single web page like images, CSS, JavaScript, HTML, etc. require different HTTP requests. This will tend to reduce the page speed, and in turn, the website speed.

It is advisable to find ways to reduce these HTTP requests, to make your website performance lightning fast.

Website Speed Tip 3: Optimize Media Files

These days, even mobile cameras have amazing quality, which also results in large image or video files that take much longer time to load.

Optimize these images and videos before web upload, by choosing the right format, size, and quality, to improve your website speed.

Website Speed Tip 4: Make Use of GZIP Compression

More web pages lead to more loading time. It is advisable to enable GZIP compression which takes less time to download files like HTML, JavaScript, and CSS. As these files are downloaded as smaller compressed files but decompressed once they are on the browser.

Website Speed Tip 5: Minify Your Resources

Minify helps your JavaScript and CSS to remove unnecessary white spaces, indentation, line breaks, and comments.

This will greatly reduce the file size and increases website speed. There are several tools like YUI Compressor, JSMin, and more for minifying your resources.

Website Speed Tip 6: Focus on Above-the-fold Content

The content that appears as soon as the page is loaded before scrolling is known as above-the-fold content. It is best to optimize that particular content which can be downloaded and rendered first.

This is one of the factors to improve page loading time and website speed. Try to introduce JavaScript and CSS that is inline rather than from an external file source.

For more tips on improving your car dealer websites speed, Contact Us.


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