18 January 2018
Pay-per-click (PPC) campaigns are one of the best short-term options to drive traffic, leads, and sales to your car dealership. The key factor for better Returns on Investment (ROI) in PPC is budgeting.
Even with a low daily budget, you can expect good ROI provided you take care of a few important factors.
PPC Budgeting Tip 1: Track Your PPC Data
For better ROI on a tiny budget, you need to always keep a hawk’s eye on your PPC campaign data. Set up conversion tracking for your campaigns to know which ads are producing better results.
PPC Budgeting Tip 2: Use the Data for Promotions
After analyzing your PPC campaign data, act on the loopholes which
needs to be immediately addressed, to protect your ROI.
You will also know which keywords are driving good results. Invest a few dollars
on these keywords and watch how things shape up.
PPC Budgeting Tip 3: Plan for a Focused Campaign
The strategies and methods that you plan for the PPC campaigns should be specific. The factors to decide are the format, target, keywords, and the number of running AdWords ads. Research and decide on these for higher ROI.
PPC Budgeting Tip 4: Use Exact Match Keywords
Use exact match keywords, to eliminate unwanted clicks.
Exact match keywords also prevent your ad visibility on irrelevant keywords, which improves your conversion rates.
PPC Budgeting Tip 5: Push Away Poor-performing Keywords
Look out for the keywords that are eating up your budget without delivering good results. Stop investing in these keywords and save those dollars for the ones that are performing well.
It’s also advisable to limit the number of your keywords.
PPC Budgeting Tip 6: Restrict Campaigns
Along with limiting the keywords, also limit the number of campaigns. You can focus on shared ad budgets and 1-3- structured campaigns Also, bid a little higher on particular terms to get better results.
PPC Budgeting Tip 7: Prioritize Search Network
Between the Display and Search Networks, choose the Search network, since it is the best option for low budget campaigns
A single network is also easier to mentor closely.
PPC Budgeting Tip 8: Location is Important
For any kind of PPC campaigns, geo-location plays a vital role in targeting the right set of audiences.
Find out which locations are performing well, and divert more funds to those particular locations.
PPC Budgeting Tip 9: Keep an Eye on Your Campaign Budget
It is important to track and analyze your budget and re-evaluate it for better ROI.
Among the limited active campaigns, retain the ads that are showing better results and stop the poorly-performing ones. You can also redirect the budget from the low-performing ones.
For more effective tips on how to manage your PPC campaigns with a low budget, Click Here.