5 Important Google Search Hacks for Car Dealer Websites

22 February 2018

Search engine optimization (SEO) is the only long term solution to stay at the top of search engine result pages (SERPs). It may take anything from a few months to years to reach there, but most car dealerships cannot afford to wait that long.

Car dealers need to think out of the box, with a blend of paid and organic search marketing, to kick-start their web marketing.

Here are some search hacks to help dealers get search results faster.

Google Search Hack 1: Search Ads

Organic search results usually get better click-through rates (CTRs). If you are not there yet, then PPC ads in search results will also help gain good CTRs to your car dealer website.

Regardless of your search ranking, it is always advisable to invest a few dollars in AdWords or Facebook ad campaigns, to drive more leads.

Google Search Hack 2: Top Stories

In search results, you can view a news section named ‘Top stories.’ Making to that section is easier than getting top ranking in the main search results.

You need to create awesome long content with numbers, keywords, high-quality visuals, etc. to reach the Top Stories section.

If your content is still not there, then it’s time to follow the other writers who make it to Top Stories. Connect with them, and see how your dealership can figure in their stories.

Google Search Hack 3: Third-party Review Sites

Third-party review sites can also make it easier to reach the top of search results. Prospects visit these review sites to compare brands, models, and dealers. Favorable reviews there will help you gain a good local reputation.

The more the reviews, the higher your visibility and the better your chances of getting more leads.

Google Search Hack 4: Through Keyword Research

Keyword research is the first step to a successful SEO strategy that will push your car dealer website to the top of SERPs. Think locally and optimize your website to rank in relevant local searches.

Here are a few keyword hacks:

·Choose keywords that your prospects mostly search on search engines

·Choose keywords that can be easily ranked - if not, try replacing it

·Choose long-tail keywords with head terms, since they can be ranked with ease

·Match keywords to user intent

Google Search Hack 5: Leverage Google’s Long-tail Variations

At the bottom of the search results page, you would have noticed related searches with slight variations. These phrases are recommended by search engines based on similar searches by the consumers. These variations have the potential to drive more traffic to your car dealer website, since they are there in the first place because they have search volume.

Make use of these recommendations to plan long-tail variations in your web content.

For more competitive Google search hacks for your car dealership, Contact Us.

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Apart from being an integral part of the online sales pitch, online reviews also help improve the search ranking of car dealer websites.
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