22 February 2018
engine optimization (SEO) is the only long term solution to stay at the top of search
engine result pages (SERPs). It may take anything from a few months to years to
reach there, but most car dealerships cannot afford to wait that long.
dealers need to think out of the box, with a blend of paid and organic search
marketing, to kick-start their web marketing.
are some search hacks to help dealers get search results faster.
Google Search Hack 1: Search
search results usually get better click-through rates (CTRs). If you are not
there yet, then PPC ads in search results will also help gain good CTRs to your
car dealer website.
of your search ranking, it is always advisable to invest a few dollars in
AdWords or Facebook ad campaigns, to drive more leads.
Google Search Hack 2: Top Stories
results, you can view a news section named ‘Top stories.’ Making to that
section is easier than getting top ranking in the main search results.
need to create awesome long content with numbers, keywords, high-quality
visuals, etc. to reach the Top Stories section.
your content is still not there, then it’s time to follow the other writers who
make it to Top Stories. Connect with them, and see how your dealership can
figure in their stories.
Google Search Hack 3:
Third-party Review Sites
review sites can also make it easier to reach the top of search results. Prospects
visit these review sites to compare brands, models, and dealers. Favorable
reviews there will help you gain a good local reputation.
more the reviews, the higher your visibility and the better your chances of
getting more leads.
Google Search Hack 4: Through
research is the first step to a successful SEO strategy that will push your car
dealer website to the top of SERPs. Think locally and optimize your website to
rank in relevant local searches.
are a few keyword hacks:
keywords that your prospects mostly search on search engines
keywords that can be easily ranked - if
not, try replacing it
long-tail keywords with head terms, since they can be ranked with ease
keywords to user intent
Google Search Hack 5: Leverage
Google’s Long-tail Variations
the bottom of the search results page, you would have noticed related searches
with slight variations. These phrases are recommended by search engines based
on similar searches by the consumers. These variations have the potential to drive more traffic to
your car dealer website, since they are there in the first place because they have search volume.
use of these recommendations to plan long-tail variations in your web content.
more competitive Google search hacks for your car dealership, Contact Us.