24 January 2018
To create an enduring online identity that
consistently drives sales, your car dealership website needs a data-driven content
Here are a few content tips to help you get
Auto Dealer Content Tip 1: Choose Content
that has performed well
Take help from tools like Buzzsumo that helps you
to find highly-shared content ideas in your niche. Data on social shares is available,
which helps in understanding the popularity of the content.
Choose content ideas that can gain higher social
shares and build your stories around it.
Dealer Content Tip 2: Stepwise Instructions Capture Attention
People usually search online when they are in
need of a solution. In most cases, well formatted actionable instructions work
well for them
In your content, outline the problem and provide suitable
step-by-step instructions on how to resolve it.
A list of tips is also another good option.
Dealer Content Tip 3: Show Your Audience Relevant Data/Proof
There is no compulsion for anyone to accept your
guidelines unless the content provides proof-of-concept. It is important to let
your audience know that your content is based on real-life situations.
Visual graphs and numbers will not only engage
the audience but also compel them to take action.
Dealer Content Tip 4: Introduce Powerful Words of Action
Words are powerful! They can be used to persuade
your audience for improved sales. Some of the compelling words that can be used
in your automotive copywriting are tested,
professional, interesting, increase, introducing, etc.
words can be used in titles, subtitles, and calls to action.
Dealer Content Tip 5: Video Content is the Trend
Video content is and will be the trend in the
near future, since it is engaging and attracts more traffic. Video is so
powerful that just adding one to a product page can boost conversions by as
much as 80%.
If your car dealership invests in video content
then you can expect quality leads, greater conversions, and higher ROI.
For more tips on creating automotive content that
converts, Click Here.