09 February 2018
content marketing, what worked last year may not work in 2018. Here are some content
marketing trends for the New Year.
Content Marketing Trend 1: Update
Yourself on Content Creation
a bunch of writers alone isn’t enough to drive an effective content marketing
initiative. You have to continuously improve and shape your content, to resonate
better with audience search trends.
2018, your writers should have skills related to video scripting, content customization
for various platforms, content distribution and promotion, analytics, and more.
Content Marketing Trend 2: Going
Beyond the Screen
just for screens like PCs, laptops, tablets, and mobiles is insufficient. Other
smart apps like Siri and Alexa are attracting people who don’t want to stick to
shows that listeners are less likely to remember audio messages, compared to AV
messaging, which means that writers need to craft more memorable audio
messages, if they are to see results.
your content to make use of these voice platforms, to target voice searches.
Content Marketing Trend 3: Be
biggest advantage of content marketing is that it allows to differentiate your
business from the competition, right from the opening line. And the key to this
differentiation is transparency. Being transparent is the latest and greatest marketing
tactic, being employed across verticals and around the globe.
how do you tap into transparency in real-life?
Tell an honest and engaging story that frames your business in good light.
done right, prospects may care so much about these stories that they will buy
your product or service just to be a part of it.
Content Marketing Trend 4: Content
is the Key for Marketing
is marketing. You can’t find too many marketing ploys that can stand alone and
work without good content.
is a fact that both organic and paid marketing requires content to drive
conversions. That’s why it pays to put content center-stage.
Content Marketing Trend 5: Need
for Content Strategy Documentation
your content strategy and documenting it will have a positive effect on
achieving your marketing goals.
begin with, you will have a clear grip on marketing, if you have a "what works
when” timeline handy.
Content Marketing Trend 6: Live
Video Content is Booming
auto retailers and prospective customers are moving towards live videos. Facebook
live now has around 130% more organic reach than just images.
engagement and the quality of comments go up with engaging live video content.
Content Marketing Trend 7: Virtual
Reality is on a Rise
of the most engaging content formats other than live videos is virtual reality
beyond keeping the audience engaged, and makes them an active participant in
can expect significant movement towards VR in 2018, and as usual, the early
adopters are the ones who stand to gain the most.For
more content marketing trends for 2018, Click Here.