28 November 2017
snippets always appear on top of search queries, even without any advertising.
It is the first thing that shows up on search engine result pages (SERPs). If
your car dealership is to outrun your competitors, that is the position to aim for.
snippets will capture and drive online visitors to your dealership website,
bring more leads, and boost your conversion rates. However, reaching there is
not easy. It is no doubt a challenge to show up at the rank
zero position in Google SERPs.
these Google featured snippet tips to get there.
Featured Snippet Tip 1: Check
for Your Competitor’s Snippets
search is the best source for you to learn about the position of your competitors
and their snippets. Also, you can use tools like SEMrush to find out which snippets
are ranking well.
even better content, to rank better.
Featured Snippet Tip 2: Leverage
Google for Snippet Opportunities
you think like your audience, then you can create more engaging snippets which
naturally leads to better ranking.
in your query into Google search and watch for a snippet. Go through it and
also, go to the ‘People also ask’ section. You will get more content ideas
from your competitors.
Featured Snippet Tip 3: Do Keyword Research
If you have not done your keyword research so far, do it now and use them
to optimize your featured snippet content.
like Sepstat can help to find out if the search query is leading to featured
results. Make use of it, learn about top ranking keywords, use them in your
content, and rank as a featured snippet.
Featured Snippet Tip 4: Answer
you already rank for a featured snippet, you’ll also rank in other related
queries. So, create a single article that is able to answer all of these
related questions rather than multiple articles.
will drive more traffic to your car dealer website.
Featured Snippet Tip 5: Word
word count between 40-50 words is advisable for a well-written featured
snippet. Make it concise for Google to easily mark it as a featured snippet.
a clear snippet that is differentiated into steps, lists, and paragraphs.
Featured Snippet Tip 6: Headers
Play a Role
mentioned earlier, sectioning the snippets is important for better ranking your
snippet. Make proper use of h1, h2, h3, and h4 tags, and organize them by size.
will help Google in effortlessly recognizing and featuring your content.
Featured Snippet Tip 7: Insert
High-quality Images & Video
images and videos help in better ranking of your content on any of the online
platforms. And, it is true for both auto retail and featured snippets.
videos, it is always better to include voice transcripts. This might help
Google recognize and select your content for a featured snippet.To
get more featured snippet tips to build your car dealer website traffic Click Here.