19 September 2017
With 2.01 billion monthly and 1.15 billion mobile
daily active users, Facebook is the best way to build a lively conversation
with your local community and aggressively promote your car dealership.
Here are seven strong reasons why Facebook is your
best friend and ally in promoting your car dealership.
Reason 1: Huge Audience
has over 1.15 billion mobile daily users, spending quality time. You cannot
ignore this huge percentage of potential customers that can be targeted on this
Reason 2: Time Spent on Facebook
is estimated that people are spending over 1.75 hours per day on social media
platforms. In the U.S., each individual spends a minimum of 40 minutes on Facebook
– posting comments, likes, photos and status updates. But, there are only 2 million
active advertisers. Take this opportunity to engage with your prospects and
market your vehicles and services.
Reason 3: Improve your SEO Ranking
marketing plus your SEO strategy will improve your online presence.
can use Facebook to drive online traffic by posting links to your car dealer
website. If you are sharing a post that is back linked to your website, then people
who engage with your post are likely to visit the link and land on your website.
Facebook page improves Google search result as well, since the social media
sites are also a Google ranking factor.
Reason 4: Targeting Through Facebook
methods alone may not provide the immediate revenue that you seek. Paid marketing also helps to bridge the gap. On
Facebook, you can target specific audience, location, demographics, interest, etc.
This kind of targeting along with engaging campaign content will help in pushing
up your sales.
Reason 5: Managing Facebook Ads
your Facebook Ads is quite simple and easy. There are quite a few good tools to
create and manage your ads with ease. A few of these tools include Facebook Ads
iOS App, Qwaya, KISSmetrics, etc.
make your campaign effective and profitable, it’s worth investing in these
Reason 6: Boost Your Conversion
paid Facebook ads, you will see improved results. Since the audience is highly
filtered, there are higher chances of leads getting converted into potential
can also tag your visitors with a cookie, which will build the remarketing
audience. Later, you may apply even narrower filters and re-target those
Reason 7: Remarketing is Powerful
is a huge loss of opportunity and dollars if you are not running remarketing
campaigns. The idea is to persistently follow up with prospects who have
already visited your website, with highly targeted ads. Remarketing has the
potential to increase your sales by 2x.
more Facebook marketing insights for your
car dealership, Click Here