03 August 2017
Email marketing in the automotive industry still shows tangible results when used as a part of an integrated marketing strategy. For car dealerships, email marketing works well, resulting in higher returns on investment (ROI), click-through rates (CTR), and conversions.
Here are the six email marketing tips for your car dealership.
1. Go with a Healthy List
‘Health is wealth’ applies in email marketing as well. Always maintain a healthy email list.
Have a check on:
- Spam email addresses
- Invalid email addresses
Use your judgment and spend your hard-earned money on email data that is worth investing in. For best results, the list of prospects and their email addresses should be permission based.
2. Design Mobile Responsive Emails
In the smart phone era, being mobile-responsive is a must-have necessity. Your emails should open and appear elegantly on mobiles, otherwise most of your prospects would not even bother to view the content inside.
Self-test the emails first and ensure that it displays correctly on different devices. Once you’re sure it works, you can send them to your prospective customers.
3. Create Personalized & Triggered Emails
When you send out emails to your lists, take time out to personalize them.
Anyone would be interested to read an email directly addressed to them. Start with greetings followed by the text body, a thanking or farewell note, and a professional signature.
By tracking the customers’ behavior, triggered emails can be sent, which increases both conversion and retention of customers. The emails created may include detailed information about specific makes and models that the customer is interested in.
Also, send out email on your customers’ special occasions like birthdays, car purchase anniversary, etc.
4. Send Emails to Existing Customers Too
Email is one of the preferred ways to engaging with your existing customers.
You can put in a word to the customers about the new arrivals at your car dealership, remind them when service is due, invite them to dealership events, greet them on their special days, and more.
5. Follow Up and Respond to Every Mail Inquiry
Mostly, car dealerships fail to follow up on email-generated leads till they convert. A follow-up plan that tracks every response multiple times will show amazing results.
6. Special Offers Always Work
Rebates, offers, specials, incentives – these are magical words which always attract attention. Most of the times, customers are unaware of special offers at car dealerships. This is where email marketing campaigns help to improve your leads and sales.
Choose high-value prospects and offer them exclusive deals. You can also send out promotional discounts for certain services provided at your car dealership like oil change, car waxing or polishing, car washing, wheel alignment and balancing, etc.
At car dealerships, it’s important to keep your customers happy and win their trust. Work towards implementing these email marketing tips and you can be sure of improved results.
For more information on email marketing tips for your car dealership, Contact Us.