06 February 2018
algorithm has recently changed, and users will now see more content from their
family and friends than from brands. Now marketers on Facebook need to focus on
high-quality content, paid marketing, and more.
If brands need organic traffic from Facebook, then it’s time to work harder on the
content if it is to appear on the Facebook News Feed.
what digital marketers can do to make the most of the recent Facebook update.
Tip 1: Focus on Content Best
both offline and online marketing, high-quality content is always one of the
most important ranking factors. The new Facebook algorithm update has once again
affirmed this, and marketers need to watch what they post. Anything that
compromises content quality is unlikely to feature on the Facebook News Feed.
content criteria to outrank your competitors include engaging factors,
thought-provoking factors, educational value, high-quality visuals, device-optimized
imagery, and in-depth research on the topic.
the content is customer-focused and solves their concerns then the chances of it
appearing on the News Feed is higher. But how do you get it done, in practical terms?
Simple - the trick is to create high-quality content that will drive a lot of comment and conversations between users. Always write about trending issues that users are sure to have an opinion on, and try to include questions in your posts.
Tip 2: Website as Online
media is here to stay. But if you have made social media your mainstay, then it
is quite likely that you will come to regret it.
It always pays to set-up
your own marketing website and use it as your marketing mother-lode, instead of
treating social platforms like Twitter, Facebook, Instagram, etc. as your flagship. These platforms change their algorithms frequently, and these changes can have far-reaching implications for your business, unless your
marketing is anchored on a web platform you control.
it’s also true that social media marketing is now the #1 marketing opportunity
out there, and it should be an important part of your marketing strategy.
Social media is where you can find your local customers and engage with them.
website, email, blog, and podcasts are where you can take control over your content
and user experience. Then use social
platforms like Facebook and Twitter to drive this content to prospects.
Tip 3: Prioritize Paid Media
marketing is known to drive more leads in the short term. Facebook’s algorithm
update has no impact on paid marketing, and it continues to display ads
depending on the relevancy of the account. For many businesses, it makes sense
to invest some marketing dollars in paid Facebook ads.
with paid ads, follow creative best-practices to ensure better visibility and
to reach the right audience on Facebook.
more information on Facebook’s recent algorithm change, Click Here.