26 April 2019
Search engine optimization (SEO) for car dealerships
is a lot more complicated than simply making a few tweaks here and there. In
this article, we try to give you some SEO pointers that your marketing staff can implement in order to improve the ranking of your car
Deepen Your Familiarity with SEO Concepts
Even if you may not personally need it, you should still
know the basics of SEO in order to help you make more informed decisions.
Understanding SEO concepts will also enable you to better
evaluate the actual work done by your SEO team. In addition to this, you can
also ensure that illegal or unethical black hat tactics aren’t used to artificially pick
up your auto dealer website ranking figures, since it may lead to your website
getting penalized by search engines.
Make A Few
Many auto dealers still miss out on potential leads
because of not following these simple tips.
Add socialmedia share buttons and a search bar to your car dealership website homepage.
Add around400 words of copy to the home page, and request your auto dealer marketing team
to use it to include location specific keywords.
Keeping your keyword focus local is key in car dealer
If your dealership is in Raleigh, it doesn’t matter if
it has the highest ranking website in Phoenix. Use location-specific keywords such as "New Ford
cars in Raleigh” and make sure that your auto dealer website ranks high for
Customer reviews really matter, and studies have shown
that interested car buyers rely more on the opinion of those who have had
previous experience with your dealership, than any other form of marketing. It
helps a lot if you can leverage your existing customer base to add new reviews.
If there are any negative reviews, make sure that you
respond to them quickly and efficiently. That way, prospective
buyers who read the review will see that your auto dealership is willing to put in extra effort to
Ensure that your auto dealer website has excellent
usability on any platform. Additionally, SEO rules and algorithms keep changing
and getting updated all the time.
Always be on the lookout for the latest
changes, as it could be the difference between your car dealer website having
great or terrible SEO ratings.
Your dealership marketing team has to constantly
monitor your ranking and make the necessary adjustments on a regular
As an auto dealership owner, you obviously want to
register on Google My Business. However, before you do so, it helps to follow
several categories even for car dealerships, so choose the one that best
represents your dealership. In addition to making sure that all your contact
details are correct, also be sure that you’re using a local phone number and
not a number that begins with 1800.
also tie up with social media influencers in your neighborhood who can promote
your car dealer firm to a much wider target audience.
Getting avirtual tour done is a great idea as well.
Sometimes, in a rush to implement complicated changes,
the basics are forgotten. It’s worth checking out whether your car dealer site
includes the correct heading tags, meta titles, image tags and descriptions,
and so on.
Also ensure that the page’s loading speed is high and
it shows up well on all platforms.
Citations for Better Search Ranking
Any mention of your auto dealership online is referred
to as a citation.
Approach your local business council and get listed in
their business community directory. Having these local citations and links is a
great way to strengthen your vehicle dealership’s authority in the region and
boost your website’s search ranking as well.
For more information on SEO Basics, Contact Us.