05 October 2017
Powerful website content is the best tool available for car dealers. If you want great conversion rates, create original, valuable, and engaging content that is useful for prospective car buyers.
Share-worthy content is at the heart of content marketing, and millions of content pieces are published online each day. For better leads and conversion rates, the content created by your car dealership should drive the right audience.
Here’s how you can create such powerful content.
Content Tip 1: Who’s Your Audience?
For a car dealership, it’s obvious that prospective car buyers are the audience, but what category they belong to should be analyzed. The best way to find out your right audience is by creating car-buyers’ personas.
These personas are based on your real-life customers’ online behaviors, histories, motivations, and demographics.
Content Tip 2: Brainstorming Your Ideas
Brainstorming is the best way to come up with creative ideas and provide the right solution for your consumers’ concerns.
Follow these during brainstorming-
- Decide on your objective whether to bring in traffic, leads, conversion, social shares, etc.
- Set particular time slots, to make time.
- Refine ideas to make the emerging game-plan even better.
- Create a priority list that includes various critically important factors to write about.
- Craft the content with what you have, and don’t wait for the perfect idea.
Content Tip 3: Long-tail Keyword Research
Long-tail keywords having more than four words can have seed keywords, which generate better organic traffic. So, it’s time to carry out your long-tail keyword research. Choose the targeted keyword and take help from the Google Keyword Planner to get some ideas on crafting long-tail keywords.
You can use these in creating your content. Even after this if you want more clarity on the keywords; you can go deeper and search only for commercial long-tail keywords. These keywords will usually have a suffix, prefix, or qualifier like best, top-rated, buy, etc.
Content Tip 4: Have an Eye-catchy Title
Any blog is first judged by it’s title, which is responsible for better click-through rates (CTR) as well. You can leverage headline/title writing tools for making your work easy. Some of these tools are:
- Portent title maker
- HubSpot’s blog topic generator
- Emotional Value Headline Analyzer
Apart from these tools, you can try various styles of titles like search bots optimized titles, question-based titles, case study titles, etc.
Tip 5: Hire the Content Experts
Hiring and managing content writers requires expertise in the field. If you have no proven expertise with content, it is better to leave this critical marketing front to online and social marketing experts who understand the automotive retail space.
However, if you are keen to manage your own content, finalize on the budget and objective before hiring writers. During hiring, understand the freelancers’ industry knowledge, SEO knowledge, and language knowledge. Some of the freelancers charge based on the hours and others have a fixed rate based on word count.
For more insights on the creation of powerful content, Contact Us.