04 October 2017
You have always believed in search engine optimization (SEO) techniques, and followed expert advice without question, to improve your car dealership’s ranking.
Now, it’s time to know some of the myths.
SEO Myth 1: XML Sitemap Improves Search Ranking
XML sitemaps will definitely improve Google bots’ crawlability but that in itself will not improve your search ranking. If you are aiming to build a crawlable website, which you should, then XML sitemap definitely helps in indexing any updates on your dealership website.
SEO Myth 2: Meta Tags Don’t Matter
Meta tags matter! They provide a preview of your website and it attracts visitors. When prospective visitors go through the Meta tags, they will be able to decide if the website content will help them.
Myth 3: Top-level Domains are always better
Top-level domain extensions like .com, .biz, etc. may be mostly appearing on Google searches. However, geo-targeted country domains like .ca for Canada, .fr for France, etc. improve your SEO ranking.
Myth 4: Your Fresh Content is Immediately Indexed by Google
Search engine bots are always searching for fresh content but the bots need to be made aware to crawl your website immediately. Without this, it will take around two days for the spiders to reach your website.
An XML sitemap helps in quick identification of any updates on your website content.
Myth 5: Target Keyword in Anchor Text is a Waste
The anchor text in a hyperlink is a clickable text that provides more information about the content. Over use of it may get your site penalized, but the contextual links have around 10x more ranking power. Use them wisely in your content.
Myth 6: Guest Blogging Doesn’t Matter
Most of the high-authority sites’ contents are created by freelancers and other guests. Google can’t differentiate between a native blog and a guest post. Only the context and links in it matter.
As long as you are creating content that has natural links and relevancy to the subject, there is no need to worry.
Myth 7: Paid Search Boosts Organic Results
Paid search and organic search are two different things. Paid search depends on money invested whereas organic search relies on the indexing of your website.
Paid search helps in increased conversion rates, but is not of much help when it comes to improving your SEO ranking.
Myth 8: Linking Out to Authority Sites Costs us Organic Visitors
If your website content is informative, engaging, useful, and persuasive, then you need not worry about losing your organic visitors. Even though you are providing links to authority sites, they are sure to come back for the valuable information that you alone provide.
Myth 9: Links From Social Media Isn’t a Ranking Factor
The links from social media to your website is one of the SEO ranking factors.
The advantage of social media links is that you can track and measure the leads than directly from your website. Initially, you may not find results but when your content is shared, you can expect a lot more traffic and leads.
For more interesting SEO myths, Click Here.