28 September 2017
Increased website traffic leads to better conversion and increased car sales. Search engine optimization (SEO) is the best way to drive organic traffic to your car dealer website.
However, it takes a few months to show results and drive organic traffic to your website. Until then, you can make use of other ways to drive website traffic to your car dealer website.
Here are five tried-and-tested ways to increase your dealership website traffic.
01. Go for Online Advertising
Online advertising is the proven solution to drive instant website visits and clicks. The downside is that it will cost you. Even though you spend a few dollars on these ads, if you have crafted your sales proposition well then you can expect a good return on investment (ROI) – provided you have targeted the right audience, and created high-quality ads.
02. Why not try Blog Interactions?
Blog commenting is one of the easier ways to generate traffic. First, find blogs that are related to cars where you are allowed to comment and link your name to your website. Later, you can leave some worthwhile comment.
For instance, if someone has asked a question about pricing, then answer it in a professional and thoughtful way. This will add value to your interaction and drive prospects to your car dealer website.
03. Guest Blogging Works Too!
You can also make use of guest blogging as a traffic driving tool to your car dealer website. Before you can begin, you need to find the blogs that accept guest posts. Make the best use of Google by searching with these particular search queries:
- Name of your niche + "sites that accept guest posts”
- Name of your niche + "submit guest post”
- Write guest article + "name of your niche” + blog
Later, create an effective blog on your car dealer website, and encourage comments. This will increase your brand reputation, strengthen credibility, and build relationships.
04. Social Media is the Best
Social media in car dealerships is not about likes and shares alone – they bring huge website traffic and showroom footfalls as well. Your local prospects now spend a lot more time on social media, making it the ideal platform to build a local community around your car dealership.
Content helps in making this possible and you will also find revisits if your content is engaging. Social media engagements work well when your content is share-worthy.
05. Q&A Websites Help
This is for those who are not aware of the power of Q&A sites like Quora and Stack Exchange – these are ‘organic traffic machines.’ It’s better to start by understanding the websites and the way they work. Mostly, the latest question with more views and fewer answers in your niche should be answered for driving huge traffic.
In Quora, search for questions for which you already have website articles. The answer should contain your website link to that particular article. Your Quora answers should be crafted to persuade visitors to click on the link.
For more insights on driving traffic to your car dealer website, Contact Us.