22 May 2019
What is SEO?
SEO or Search Engine Optimization is a way of optimizing websites to rank high in Google searches. When someone searches for cars on Google, Bing, etc., dealer web pages that has been optimized for search engines will be among the top search results.
In the rush to leverage advanced tech., many car dealer websites miss out on the basics of automotive SEO. In this article, we’ve put together a simple Q&A of SEO basics for car dealers.
Broadly Speaking, What are SEO Practices?
In the broad sense, all the SEO practices you can do to bump up your website as high as possible on Google searches can be split into two: On-page SEO and Off-page SEO.
- On-page SEO practices entail all sorts of tweaks done to your auto dealership website, to make it rank higher.
- Off-page SEO involves techniques such link building, social media narrative-building, and so on.
What are Organic Results?
In search engine terminology, the results that come up naturally in Google searches are organic results. These results show up because they are optimized with unique, non-plagiarized content that is rich in keywords related to the search term.
Certain results also come up because website owners pay for them to be there, and these do not count towards organic results. These Pay Per Click (PPC) campaigns are also a huge and integral part of search marketing in their own right.
What are the Basics of On-Page SEO?
There are several on-page SEO measures you could take to ensure that your car dealer website ranks high in search results. Descriptive page headings that are one of a kind, and unique content that are written in a style that appeal to humans go a long way in boosting rankings.
Preferably, each page should attempt to rank for a specific keyword or phrase, and throw in a few related keywords into the mix as well. Do good keyword research before you set out on your SEO journey. The usage of tailor-made meta description tags and back-links to different sections of your website can help immensely as well.
Using the same keyword too often can turn off visitors. Instead of overusing keywords, add them in other places such as URLs, alt texts of images, meta descriptions of different pages of your car dealer website, title tags and so on.
Most importantly though, don’t ever forget to keep track of and monitor your SEO measures. By knowing your weaknesses, you can improve those areas to make your SEO much stronger, and by knowing your strengths, you can plan on how to develop your efforts even more.
Any SEO practices that I Should Avoid?
Yes, of course. There are several examples of websites which rank low on search results pages simply because sometimes digital marketing professionals take steps that end up harming their website ranking rather than helping it.
For instance, do not bombard your pages with keywords. If an excessive number of keywords ruin the readability of your page, it will not rank high in the search results pages.
A huge number of intrusive ads, ads that take up a large amount of space on the screen, full screen prompts to download your site’s mobile app, and random hyperlinks, all work towards yanking your page down in terms of rankings. These practices can cause Google to clamp down on your website with massive penalties.
To know more about Car Dealer SEO Q&A, Contact Us.