13 December 2017
Unlike brand new models backed by massive OEM
advertising, used car sales depends more on one-to-one persuasion. Even the
same model with roughly the same miles could differ a lot in quality, price,
and dealer margins.
Here are four social media ideas to spruce up
your used car sales.
Cars Sales Idea 1: Pictures, Please!
Again, every used car is different. Even the very same models and trims, with roughly the same miles, could vary a lot, depending on usage
and care. That’s why visual marketing is important to improve used car sales.
Use a lot of pictures in used car marketing,
highlighting the pre-owned model in the best light you possibly can. While you're at it,
remember to use some pictures of the very car you are selling, and not just generic
model pictures alone.
Cars Sales Idea 2: Use All of Social Media
Most dealers are good at using Facebook and
Twitter for auto dealer marketing. But what about Instagram and Pinterest?
Both Instagram and Pinterest deliver amazing
results when deployed with imagination and attention to detail. For instance,
paying attention to the alt text is important to get your car pictures to the
Always remember to add a clear description and why the ride is a good deal
at the price.
Cars Sales Idea 3: Add Videos
Of all the marketing tools, video works best
when it comes to capturing prospects for a longer time and driving them to your
auto dealer website or showroom.
When making used car videos, remember to tell a
deeper, engaging story of a lovingly cared for car, while walking prospective
customers through the car.
Just 60 seconds is usually enough to convey a
powerful story, when you have the right story-boarding format to make used cars
Cars Sales Idea 4: Create a Process
Create a process for used cars marketing, and
then adhere to it. As soon as a used car comes in, schedule photography and
video after a proper clean up.
Once the car is added to the pre-owned
inventory, publish on social media platforms. Then repeat at dissimilar intervals,
to target social media users who login during different time slots.
Remember, it may take 13 or more touch-points
before a prospect finally makes a purchase decision. Keep at it and you will get better margins.For
more used car sales tips, Click Here.