14 Tips to Create Effective Landing Pages for Your Auto Dealership’s PPC Campaigns – Part I

A high-converting landing page is a pre-requisite to any successful PPC campaign.

Here are some tips to help you create effective landing pages.

1. Finalize Your Goal

Before creating a landing page, you need to know what exactly you need from customers. The first step is always to define your goals.

2. Know Your Target Audience

The better you know your audience, the better you’ll be able to persuade them. Audience insights help in creating compelling content for your PPC landing page.

3. Look for a Simple, Yet Organized Design

The first impression that you create via your landing page design will have a great impact on your audience. It’s important to add the right landing page elements in the right place.

Test the landing page with different color combinations, sizes, calls to action, contact form positioning options, and images.

4. Make the Navigation Simple

For improved conversion, you must simplify landing page navigation. Get rid of all distracting links.

5. Come Up with High-Quality Content that Evokes Confidence

The next factor to focus on is your landing page copy. The content should be persuasive enough to impart confidence that the auto dealership is capable of delivering on promises.

6. Headlines Matter

Start with an attention grabbing headline.  Use the headline to inspire the audience, and not as a drab descriptive line of text.

7. Content Must Focus on Visitors

Talk about your prospects, their needs, and concerns, and how you can help them. Use the words like ‘you and your’ for better engagement.

To read the second part of this article, click 14 PPC Landing Page Tips Part 11.

For more tips on how to create a compelling landing page for your auto dealership’s PPC campaigns, Contact Us.