02 December 2020
are more tips on creating effective landing pages for your auto dealership PPC
campaigns. Read the previous part of this article here: 14
PPC Landing Page Tips Part 1
8. Optimize the Landing Page for SEO
your landing page for SEO (Search Engine Optimization). Use targeted keywords in
your page URL, headline, image, and text. This will make the landing page
directly relevant to the PPC ad and the keywords in it, in turn improving your
quality score and ad rank.
9. Include Relevant Image/Video
works better than images and videos to capture the attention of your visitors. Include
a high-quality image or video that is relevant to the content and product that
you are trying to promote.
10. Leverage Trust Signals of Your Auto Dealership
your auto dealership has any awards, recognitions, and credentials, then publish
it on your landing page. These trust signals reinforce your positive reputation,
driving conversions, and sales.
11. Add a Simple and Easy Form
of the important landing page features is the opt-in form. The easier your
audience can fill it in, the better the results. Keep the form simple and easy.
12. Include Testimonials
customer testimonials in your PPC campaign landing pages as well will increase
the trust factor of your auto dealership. Customer testimonials also act as
social proof that positively encourages prospects to make their decisions.
a small quote from a testimonial will serve the purpose.
13. Provide Exciting Offers
preferred way of converting your prospects is by providing an irresistible offer.
Adding a deadline to the offer will add a sense of urgency to avail it.
14. A ‘Thank You’ Page Works
your audience has landed on the landing page, filled the form, and completed
the necessary action that you wanted them to do, then the next step for you is
to follow-up with your ‘Thank You’ page.
well-crafted ‘Thank you’ page can compel your leads to visit your auto dealer
website or follow you on social media.
more information on creating effective landing pages for your PPC campaigns, Contact