Google reviews act as an important trust factor for potential buyers. Here are 7 ways to get the most out of Google reviews.
1. Improve Your Auto Dealership Online Exposure
Online reviews are one of the important local ranking factors that boost your online visibility. Try to persuade happy customers to contribute positive reviews.
2. Increase Your Dealership Value
Google reviews act as social proof for your auto dealership. More positive reviews and a good star rating on Google can help drive more prospects to your showroom.
Recent positive reviews will also push down negative reviews to an extent.
3. Leverage Google Reviews in Your PR
Positive Google reviews make excellent PR collateral and can help you gain some traction with the local media.
4. Use Reviews to Improve Your Sales
With more than 90% of prospects looking up customer reviews before buying a car, Google reviews assists prospects to take buying decisions.
All it takes is as little as three recent positive reviews to nudge undecided prospects to visit your showroom.
5. Improve Your Customer Experience
Reviews also help dealers to understand customer trends and provide exceptional customer experience.
A best-in-class customer experience can send more sales and even more positive online reviews your way. Try to work on it.
6. Use Google Reviews for Service Innovation
Google reviews can also act as important pointers that help design innovative service packages to fill the gaps in your offerings. This is another reason why it is important to always pay close attention to customer sentiments in reviews.
7. Leverage Google Reviews to Keep an Eye on the Competition
Keeping an eye on the customer reviews of your competitors is also important. This is one way of understanding the strengths and weaknesses of your competitors.
Researching your competition on Google reviews help in improving your marketing strategies, leading to better sales, customers, and even more positive online reviews.