25 November 2020
Driving more followers to your LinkedIn
business page is one of the first steps towards building a productive community
on this social platform.
Remember, your follower count wouldn’t increase overnight. It requires
time, effort, and sound strategy. Here are a 9 tips to get you started.
1. Optimize your
Just like your car dealer website,
your LinkedIn business page also requires optimization.
First things first. Update your LinkedIn
profile picture, preferably with your dealer logo. Select an invocative dealer
image as the cover picture. Then fill in the Overview
section, which acts like a condensed "About Us” page on your car dealer website.
Remember, LinkedIn users can search
company pages using keywords. It is important for you to include appropriate
keywords and phrases that match your dealer brand, location, and services.
You can also customize the
Remember, completed LinkedIn business
profiles attract 30% more weekly traffic than others.
2. Add a follow
button to your Car Dealer website
This is easy. Add a follow button on
your car dealer website and blog, directing visitors to your LinkedIn page. Consider
adding a compelling message to drive visitors.
3. Post content
Publishing useful content regularly
is the key to building a good reputation on LinkedIn.
Research shows dealerships that share weekly
content on their LinkedIn page are likely to receive 2 times more engagement.
4. Share more
Posts that include visuals receive
more visitors and 2X more comments.
Share unique images, infographics, and
videos to ensure that your dealership get noticed.
5. Engage your
An easy way to drive more traffic to
your LinkedIn Page is to get willing employees to spread the word. Employees who tag your LinkedIn page in updates and share it with their connections can
give your LinkedIn page the much needed initial boost.
6. Participate in
There are thousands of LinkedIn
groups where you can share content, post jobs, and make connections.
in these groups and try to initiate conversations around trending topics.
7. Respond to
comments on your posts
Every comment on your LinkedIn post
deserves a timely response. This will not only boost your post’s visibility,
but will also convince users to follow you
8. Keep track of
your competitor’s LinkedIn page
Analyzing your competitor’s page can
help in shaping your LinkedIn marketing strategies. Keep an eye on what your
competitors are doing well. This will help in troubleshooting your own LinkedIn Page and improving it.
9. Post jobs on
LinkedIn is one of the most popular
job-hunting platforms. Using it for both marketing and talent
acquisition can help in expanding your page’s reach.