14 Tips to Create Effective Landing Pages for Your Auto Dealership’s PPC Campaigns – Part II

Here are more tips on creating effective landing pages for your auto dealership PPC campaigns. Read the previous part of this article here: 14 PPC Landing Page Tips Part 1

8. Optimize the Landing Page for SEO

Optimize your landing page for SEO (Search Engine Optimization). Use targeted keywords in your page URL, headline, image, and text. This will make the landing page directly relevant to the PPC ad and the keywords in it, in turn improving your quality score and ad rank.

9. Include Relevant Image/Video

Nothing works better than images and videos to capture the attention of your visitors. Include a high-quality image or video that is relevant to the content and product that you are trying to promote.

10. Leverage Trust Signals of Your Auto Dealership

If your auto dealership has any awards, recognitions, and credentials, then publish it on your landing page. These trust signals reinforce your positive reputation, driving conversions, and sales.

11. Add a Simple and Easy Form

One of the important landing page features is the opt-in form. The easier your audience can fill it in, the better the results. Keep the form simple and easy.           

12. Include Testimonials

Including customer testimonials in your PPC campaign landing pages as well will increase the trust factor of your auto dealership. Customer testimonials also act as social proof that positively encourages prospects to make their decisions.

Just a small quote from a testimonial will serve the purpose.

13. Provide Exciting Offers

Another preferred way of converting your prospects is by providing an irresistible offer. Adding a deadline to the offer will add a sense of urgency to avail it.

14. A ‘Thank You’ Page Works

Once your audience has landed on the landing page, filled the form, and completed the necessary action that you wanted them to do, then the next step for you is to follow-up with your ‘Thank You’ page.

A well-crafted ‘Thank you’ page can compel your leads to visit your auto dealer website or follow you on social media.

For more information on creating effective landing pages for your PPC campaigns, Contact Us.