04 June 2018
It is a known
fact that a well executed email marketing campaign has great potential to
attract customers and generate revenue for your auto dealership.
Being on the
lookout for new tools and technology to help your auto business improve and
innovate the way it operates, especially with the usage of advanced tools
powered by artificial intelligence (AI) can certainly impact your email
marketing efforts. This type of approach helps your auto business get the
absolute best out of auto dealer email marketing.
Keep Tabs on Everything
It is impossible to overstate the importance
of tracking everything related to your email marketing campaigns.
Your auto dealership should conduct market surveys to figure out the best times to send out
these emails. Create your emails including the most opened subject lines and
email structures. Track all the mails you send to determine what works best for
you, and try to replicate it.
Running A/B tests can help your auto dealership truly
assess what works best and although it could take some time and trial and
error, it certainly is worth doing it.
Automate as Much as Possible
By automating the process of sending emails,
people are added to certain sequences based on what actions were taken, without
any inputs from the staff of your auto dealership.
For instance, if you need to
send out emails to your customers a month before the end of their lease with
new offers, it would be rather time consuming to send every single person a dedicated
email manually, even if it doesn’t have to be completely rewritten for each
person. Instead, you can automate the process to flag
people in your CRM when their lease is nearly ending and add them automatically
to a sequence.
This way, your customers will receive emails without any additional effort from
your side. Even if you want to send follow ups to all potential buyers who have
visited your site within a certain time span, utilizing automation and tools
powered by AI, it can be done with minimal time and resources.
Auto dealerships, like most other businesses, have
changed the manner in which they use email in the past few years.
While sending email with the same content to all of a dealership’s contacts
was the preferred method in the earlier days, as time and technology
progressed, more scientific methods came into vogue, with targeted lists and
dedicated email. Thanks to technology, car service customers now receive a different email
message than a prospective car buyer.
Now, with the emergence of even more sophisticated tools,
email recipients can be made to feel that the message they receive was written
specifically for them. Even when it comes to a tried and tested method such as
email campaigns for auto dealerships, it always makes sense to take a step forward and ensure that you get the absolute most out of it.
For more information on email marketing methods, contact
To read the first part of this article, click here.