18 May 2018
digital advertising, if your pay per click (PPC) ads are artificially clicked
to consume your daily budget so that they have no chance of being viewed by potential
customers, then you are a victim of PPC ad fraud. This digital ad fraud affects
your car dealership since you are burning your ad budget with no actual conversions.
fraud tends to generate fake clicks, views, and traffic to your car dealer
website, mostly by robotic programs.
are robotic as well as human propagated ad frauds like impression stacking,
click farms, arbitrage, injected ads, site bundling, etc.
are some effective ways to fight ad fraud and improve your car dealership’s conversions.
01. Utilizing Ad Verification
car dealership can use third-party ad fraud rescuing agencies like Pixalate,
WhiteOps, Forensiq, and many more to protect your campaigns from ad fraud.
agencies can protect your PPC ads from sophisticated ad frauds.
02. Employing Ads.txt
is best if your car dealership adopts Interactive Advertising Bureau’s (IAB) ads.txt
to prevent domain spoofing.
prevents your website inventory being sold to another third-party website. The
ads.txt also verifies whether the impressions bought and sold on its platform
are from the publisher.
03. Measuring Conversions but
is advisable if your PPC ad strategy is focused on conversions/lead forms
rather than clicks.
can be easily tricked with the use of bots.
04. Relying on Humans than
dealerships or their marketing partners should manually take control of their
campaigns to review ad performance and key performance indicators (KPIs), for preventing
sure to implement your own internal policies for ad review. It is also useful
if you take help from third-party ad trackers for reviewing ad fraud.
05. Leveraging Big Data
data helps in extracting invalid traffic from campaign data, to understand the
ad fraud being propagated. It can provide insights into:
more important ways to fight against automotive PPC ad fraud, Contact Us.
that are receiving invalid traffic
and policies that are resulting in invalid traffic