09 January 2019
First things first! Going to NADA 2019? Please visit FrogData Booth Booth #2041S - Data Analytics and experience the dealership of tomorrow, today. That said, lets get back to auto dealer CRM systems.
The usage of
a sturdy and dependable CRM system in any auto dealership can go a long way in
ensuring that revenue generated and profits earned remains high. As we
mentioned earlier, a good customer relationship management (CRM) system does
this by simplifying and streamlining dealership operations. This can directly lead
to increased sales and income.
second part of this article series, we continue to point out a few must-have
features if you’re in the market for a new CRM system.
Auto dealers can use their CRM system to help come up with
more efficient marketing plans. These plans can use multiple communication channels
as well, including broadcast ads, customized emails, online and social media
advertising, direct mail and print ad campaigns, text messaging and phone
calls, and so on.
The CRM you choose should be able to analyze data by
taking into account current trends and statistics, customer details and
demographics information as well. All promotional offers by your auto
dealership, including discounts on sales and service, loyalty programs, coupons
and so on, must be supported by the CRM platform as well.
For better insights and competitive mileage, a dealer
optimized data analytics solution is highly recommended.
Customer Data Management
The new CRM
system’s customer database must be easily accessible from any location within
the dealership on portable devices such as tablets or smartphones, as having to
head to a single location all the time is a huge waste of employees’ time.
As an added
bonus, CRM software today can use customer
information such as credit and financial histories, vehicle sales and service
histories, ownership details, etc., and turn out reports that indicate sales
trends, demographics details, and other information crucial to make or adjust
your marketing strategies.
On many CRM
systems on sale today, inventory management is offered as an option. It may be
worth the extra investment since it enables your CRM software to integrate
fully with your website and track vehicle inventory based on makes and models.
allows your CRM to identify which vehicles in your inventory are the highest in
demand, fastest selling and the most profitable.
information in hand, dealers can decide where to offer large discounts, where
to reduce it, and where they can avoid offering discounts altogether.For more information on how to select the best
CRM for your auto dealership, Contact Us.