25 January 2019
Car buyers’ purchasing behaviors are evolving with each
passing year. Not only are more transactions being initiated online than ever
before, some dealers are even promising online transactions.
As an auto dealership, the only way to thrive is to adapt as quickly as possible, and one of the most promising ways to
do so is by embracing technology that engages with your prospective buyers at
every stage of their buying process.
Take a look at consumers’ needs when they are
researching a vehicle.
If you allow them to use digital retail tools to apply for
electronically sign documents.
This makes them feeling more empowered, and connected to your dealership.
Tech. After Closing the Sale as Well
You can also implement technology to engage your customers in
the sale of aftermarket products and educate them on their value.
If you have a mobile-first auto dealer website, then customers can even answer questions from their mobiles, which
will in turn connect them to unbiased product recommendations. It can
also provide them with media-rich information to educate them on the best
products for their particular needs.
the F&I Experience
Finance and insurance is usually considered to be the part
of a vehicle sale that customers look forward to the least. Technology
streamlines the sale of insurance products, and you can connect your consumer
to financing options and quote services.
These tools can help your auto dealership assist your customers better, and thereby gain their trust and brand loyalty.
New tools like e-contracting, in addition to improving efficiency, also speeds up financing
procedures. This facility gives buyers the flexibility to review documents at
their leisure, prior to coming to the dealership.
If you don’t have to call them back to your dealership
because of missed signatures or other required documents, it will obviously
raise your customer satisfaction levels.
For more information on how technology can be used to
improve customer experience, Contact Us.