22 January 2019
dealerships have access to hundreds of marketing tools, be it
for social media promotions, retargeting, sending out
emails, tracking customers, and everything else.
In today’s online marketing world, there is a need to
manage a large number of different platforms and accomplish a lot with limited
resources. In this article, we give you a few pointers that can help your auto dealership
to do just that.
01. Clear the Clutter
We’ve all seen those auto dealer websites where too many
tools appear at the same time, all vying for the attention of website
visitors, and there’s nothing more irritating than that. If visitors want to
speak to a customer representative, they will be faced with making the decision
of which tool to use, which does nothing apart from adding to the confusion of
On the showroom floor, several sales agents will never
converge on one customer, and it must be the same on your auto dealer website as well.
02. Use the Right Website Conversion Tools
Every auto dealership uses a variety of conversion tools
on their dealer website to engage with prospective customers but, if these
tools are totally disconnected from one another, it could result in missed
leads and losing out on opportunities to move prospects closer to converting
into paying customers.
When engagement tools communicate with each other, they
can move the conversation forward meaningfully and help shoppers with what they
need at the moment. This can also build trust and keep the buying
process moving naturally.
Not having these follow up interactions can interrupt the
purchasing process and keep buyers stagnant when they are actually ready to
On many occasions, it can take a very long time to pull
data from your CRM and other sources, and making sense out of it all can take
even longer. Streamlining dashboards can enable you to see a fuller picture of
customers’ journey, and thereby calculate ROI with more accuracy.
Connect your data so that you can see which of your ads
actually clicked. This can enable you to optimize what’s working and cut what
isn’t. In short, having a centralized
point for all your data can save a lot on time, money and
For more information on marketing strategies that can save
money for your auto dealership, Contact Us.