01.Live Videos Will Become More Popular
Live Car video has been around for a while, but its popularity across YouTube, Facebook, and now Instagram has made it a key opportunity for marketers to look out for in 2019.
What makes Live Videos a really powerful tool is the level of interactivity that it provides to the target audience and its ability to build bonds between the auto dealership and its social media followers. Live videos have a considerably more authentic feel to them than regular videos, and this human touch can help improve client relations.
02.The Move from Text to Visual
Video continues to dominate social media and is expected to be as big a trend in 2019 as it was during the previous couple of years. Online marketing experts have already said that over 75% of all online content will be video content.
Organic social media for auto dealerships is steadily on a decline, and in order to continue building top-of-mind awareness among potential customers, dealers must focus on building relations with online influencers and invest in new content such as live video.
03.Data Transparency and Security
Data privacy, and security across social media has been a major debate throughout the past couple of years, and it’s only going to get bigger in 2019.
Thanks to social media networks, it has become easier to generate, collect, and store larger amounts of people’s data on a scale much larger than ever before in history. It has now become significantly more important for auto dealers to establish a level of transparency among their clients in order to gain their trust.
Again, one of the best avenues to get this done is by using their social media channels.
04.Using Data to Enhance Customer Experience
The issue of data privacy will continue to go back and forth for several years to come. However, there is no doubt that customer social media data will continue to be used in order to facilitate better user experiences.
A key trend is personalization, which involves delivering content, promotions, offers, and so on that are tailored for individual prospects.
Auto dealers will need to prove that they’re going about this through legal and transparent means so that their followers don’t desert them for fear of intrusion. In order for businesses to get in touch with their clients more easily, even platforms such as WhatsApp are coming up with versions dedicated to cater to business owners, and enable them to sort, automate and respond to customer queries as quickly as possible.
05.Customer Service Backed by AI
It seems today that almost nobody anywhere can escape the reach of artificial intelligence (AI). From social media ad campaign optimization to chatbots and everything in between, businesses have been quick to adopt AI into their day to day operations, customer service and customer engagement, and auto dealers aren’t lagging behind either.
Not to mention that we’re living in a world where millennials are quickly becoming one of the largest buying segments, and they rely heavily on technology when dealing with vehicles and dealerships. It is expected that nearly 85% of all customer engagements will take place though chatbots and other AI-based tools.
For more information on social media trends in the automotive industry in 2019, Contact Us.