12 February 2019
Every auto dealership
must ask themselves how mobile technology plays a role in facilitating what
is done well at their dealership, and how they can leverage those advantages
even more by using mobile devices.
Prospective customers these days are spending far more
time on their mobile devices, and auto dealers need to incorporate mobile
technology into their services in order to stay ahead of the competition.
In this article, we will provide you with a few helpful
pointers on using mobile platforms to give your auto dealership a boost.
Providing Exceptional Value
Professionalism, courtesy, and going the extra mile deliver
exceptional value to auto dealers, and mobile tech. can help. Extending
services digitally is a sure-fire way of keeping customers returning to your
dealership for repeat business.
Customers can be engaged better by enabling them to use
their smartphones to schedule service appointments, facilitating access to
their entire service history on a mobile device, and so on.
Use of Geo-Fencing
By means of geo-fencing, a virtual perimeter can be set up
around your auto dealership. This makes it possible to send out a timely and
personalized message whenever someone registered in your database passes
through this location, in order to entice them with a call to action (CTA) to
visit your vehicle dealership.
As long as it is done discreetly, geo-fencing can be a
brilliant method to stay at the top of mind awareness of your clients.
With Customer Data Analytics
Mobile analytics can be used by auto dealers to make
better informed decisions that will help maximize cash flows from both vehicle
sales and service departments.
Information garnered from customer data analytics also
allows car dealers to deliver highly personalized experiences to clients, in
order to maximize the earning potential at every sales opportunity.
More Referrals Using Mobile Tech
Referrals have the double benefit of having a higher
closing ratio, especially when referred by a trusted friend or family member,
and costing far less than the usual leads. Especially with the wide use of
mobile devices, digital word-of-mouth has become one of the strongest marketing
tools for selling cars.
The ease of referring someone is the biggest advantage of
a mobile-first strategy, since customers can share reviews and pictures over
social media, internet messaging services such as WhatsApp, or even plain old
text messaging or phone calls. Referrals from existing customers usually tend
to be high quality, and these leads don’t require much convincing in order to
convert and move along the sales funnel.
For more information on how mobile technology can be used
to improve revenue generation, and to know how izmo can support your auto dealership,Contact Us.