30 January 2019
In digital marketing, conversion is the process of turning
a website visitor into a lead. This change usually occurs when they fill up a
form that provides their contact details in order to facilitate follow-ups, subscribes
to your periodic newsletter, and so on.
Conversion optimization is about upgrading your auto
dealer website in order to streamline the process of converting casual visitors
Optimization Isn't About Increasing Traffic
Rather than driving more traffic to your auto dealer website,
conversion optimization focuses on improving lead generation.
There are a few
straightforward areas where website optimization can boost conversion rates,
such as optimizing the content published on it, the design of the website
itself, and the strategy employed in its operation.
Dealer Website Content
To increase viewership, your auto dealer website needs to show
prospective customers what they want to see. This could be information on the
latest model arrivals, purchasing a new or used car, DIY servicing tips,
financing options, or an online calculator that helps assess the worth of their
It's a good idea to have timed pop-ups with promotions and
latest offers. Constantly showing your website visitors your sales and special
offers can be annoying, unless when they are open to receiving them.
First impressions do last, which is why ambiance is
important. For people to want to spend time on your auto dealer website, it
must look good and modern.
Also take into consideration its feel and ease of
navigation. If it appears that it can be improved, invest the time and effort required
to get it right.
In digital marketing, displaying the same thing to
everyone no longer works. It is important that the content published on your auto
dealer website site is seen by the right people at the right time.
Track what your site visitors do, and use that information
to predict their interests. Anticipate customer needs. Appropriate pop-ups with
clean design and content can be used, provided that they are not intrusive and must
For more information on conversion optimization,Contact Us.
Car buyers’ purchasing behaviors are evolving with each passing year.
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An ad rank is the position of your paid ad in a Google search results page. The ad position plays a vital role in higher Click-through Rates (CTR), in turn leading to better conver