26 July 2019
By now, most car dealers would have set up Facebook profiles to help with marketing. Here are a few areas where a little care can ensure that these Facebook profiles will outperform rival dealerships.
1. Make Sure Your Web Page Meta Descriptions are Complete
When you post a website link on Facebook, it automatically pulls a brief description of it. This happens when the meta description of the page is properly given, as it previews the contents of a web page briefly.
If you don’t give a meta description, Facebook searches for the first lines of text it finds and that will usually result in something that isn’t elegant. The meta description itself should be informative yet short, for maximum effect.
2. Create a Business Page and Not a Personal Profile
Many dealerships still make the mistake of creating a personal profile instead of a business page. Even if they don’t look all that different, business pages have a whole host of tools that can be very useful for your dealership.
For example, when fans like your business page, they will receive updates and posts from your page on their news feed. This is a feature that personal Facebook profiles don’t have.
However, if you have already created a personal profile for your auto dealership, there is an easy and straightforward procedure to convert it into a business page.
3. Don’t Leave Anything to Chance
When you have taken all that effort in coming up with fantastic posts, why not post at a time when you are likely to get the maximum exposure? Make use of one of the many free tools to schedule posts.
However, don’t make the mistake of totally ignoring your Facebook profile, since you have to engage with your followers in a hands-on manner to get the best results for your auto dealership.
When you get to know that certain models are outperforming others in sales, you can post more images and articles of such cars to capture a wider section of your online viewers and, potentially, convert them into actual buying customers.
4. Include a Call to Action
include a call to action (CTA) button on your Facebook page, so that once you’ve drawn in viewers, they can easily connect with your dealership.
The call-to-action button can be any one of a few pre-determined functions such as Contact Us, Book Now, Sign Up and so on.
5. Post Videos to Really Drive Up Interest
We have always stressed on the importance of using good images to back up your textual content. However, videos are doing even better on Facebook. That means that it’s time for you to grab the advantage and begin posting top quality automotive videos on your Facebook channel. You can source these crisp, professionally made videos from izmoStudio.
For more ideas on how to get more out of your Facebook marketing initiatives, Contact Us.