7 On-page SEO Factors to Improve Your Car Dealer Website in 2019
As time passes by, search engines are becoming more and more sophisticated and do not rely only on document analysis and traditional text for better results and ranking. Search engine optimization (SEO) now consists of hundreds of factors that affect the performance of your car dealer website.
Typically, you need to follow the entire spectrum of SEO best practices for improving your car dealer website, which is difficult in practical terms. What you can do is focus on the important ones.
Here are some major On-page SEO factors that play an important role in improving your car dealer website.
On-page SEO Factor 1: Website URL
Your car dealer website URL (Uniform Resource Locator) is one of the important factors that make a huge difference in on-page SEO.
Your URL should be clear, accessible, and readable to your audiences. Try to include both the car brand and dealer location in it.
On-page SEO Factor 2: Mobile-friendliness
In the mobile-first era, it is critical for your car dealer website to be mobile-friendly, since it is one of the important Google ranking factors.
Use a responsive web design, use AMP codes, and improve your page speed.
On-page SEO Factor 3: User Engagement
Every car dealer website is designed for both users and search engines. Now even the search engines are ranking their results based on user engagement, which is why it is important to find, analyze, and optimize your web pages that have higher bounce rates, etc.
Your call-to-action buttons also play an important role in improving on-page SEO.
On-page SEO Factor 4: Content
Having just about any content is not the key for better on-page SEO. Your car dealer website needs to target particular keywords relevant to your brand and location.
Content relevancy and user intent are also key factors when it comes to on-page SEO.
On-page SEO Factor 5: Keywords
If a car dealer website is optimized for a particular keyword and other relevant keywords that support the main keyword, then your SEO ranking is likely to improve.
Instead of using the exact keyword, using keyword variations makes the content look more natural.
On-page SEO Factor 6: Technical Structure
To improve a website’s on-page SEO, it is important to look into its technical structure as well. It includes easy crawlability (creating a sitemap, etc.), security (for example HTTPS), and clean URLs (preventing broken links or redirected pages).
On-page SEO Factor 7: Interlinks
Interlinks act as the doorways that allow you to move from one place to another. However, maintaining interlinks becomes challenging as the website matures and expands. You can make use of deep links and organized topic hierarchy to allow mobility across the car dealer website.