30 November 2020
Social media is not just about
likes, shares, and comments. More and more businesses are using social media to actually convert their followers into customers.
It requires careful planning to
increase your social media conversions. Here are a few tips to get you started.
Focus on the right social platforms
Before anything else, take some time
to assess each social platform and identify the one that is best suited for
Here are a few tips:
your local prospect segments
their social media preferences
their content preferences
Stay active on social media
Publish content regularly, to keep
your social media followers engaged. Daily activity will enable you to create strong
recall with your followers.
Besides posting content, make sure
you respond to all the comments and messages quickly to increase the chances of
converting your followers into customers.
Be loyal to your fans
You must have made a promise to your
social followers that you will provide them with useful information that will
add value to their lives. When you fail to keep that promise, your social
followers lose interest in your dealership and turn to competitors.
Try to keep up with their
expectations and be consistent in posting content.
Offer customer service options on social media
Excellent customer service is one of
the major factors contributing to repeat customers. Nearly 90% of customers
prefer using social media to get in touch with dealerships.
Providing customer support options
on social media can be a great idea to turn your followers into customers.
Leverage user-generated content
Research shows that over 90% of
customers trust user-generated content like online customer reviews than any other form of advertisement.
Ask your happy customers to share
their experiences with your dealership, to help drive more customers.
Keep an Eye on your competitors
Keep an eye on your competitor’s
posts and find out the areas you are lagging behind. Look for the gaps in their
communication and try to capitalize on them.
Take advantage of paid ads
All major social platforms like
Facebook, Instagram, etc. offer paid ads, Use ads to boost your visibility and