14 August 2020
Google Ads, users have access to a hundred metrics at the campaign level and many
more at the ad, ad group, and ad extension levels. Which ones should your auto
dealership focus on?
are the 7 important metrics dealers need to watch closely.
number of clicks your ad gets with respect to ad impressions is the
click-through rate (CTR). This metric can vary throughout the day, week, or
can be analyzed at the ad or keyword levels.
often your paid ad is displayed for a particular keyword? This is measured in impression
share. The missed or lost impression share is categorized into share lost due
to budget or ad rank.
This metric helps in deciding if you need to increase your budget or improve the quality
score of your ads.
per click (CPC) is the average amount spent per ad click. CPC is a key PPC
CPC is to a large measure determined by the targeted keywords’ competitiveness.
Try long-tail keyword alternatives when you see an increase in CPC. You may optimize your maximum bid as well.
relevance and quality of your auto dealership’s PPC ads is measured by quality
score. It also includes the previous CTR of your keywords, landing page quality,
and keyword relevance.
attention to your quality score can help improve your ad position in Google
proportion of clicks converting into leads is the conversion rate, This is also
a key PPC metric.
cost of a paid conversion is measured in this metric. For instance, if your
auto dealership would have spent $100 and earned four sales, then your cost per
conversion would be $25.
on Ad Spend
gross profit that your auto dealership PPC ad has generated is the return on ad
spend (ROAS) or return on investment (ROI). This metric lets you understand if
you are breaking even and the return you can expect from the ad.
more information on the PPC metrics that your auto dealership should focus on, Contact