17 July 2020
than 52% of marketing executives depend on their gut feeling when making marketing
or customer decisions. Intuition is a tricky tool, and it may cost you customers.
make meaningful decisions, Customer Data is the key. Here are 5
important numbers that matter.
Customer Engagement Data
engagement data lets you understand how well your customers are interacting
with the dealership. It may include data from your auto dealer website, mobile
app, social media business pages, email, paid ads, and customer service data.
traffic, clicks, feedback, online reviews, open rates, impressions,
conversions, etc. helps in analyzing customer engagement rates.
behavioral data helps in understanding the pattern that customers follow
throughout the purchase journey. To collect behavioral data, you may use
transactional data, product usage, and qualitative data.
Customer Lifetime Value
customer lifetime value can be challenging when your dealership is young.
However, it helps in deciding how much your business can spend on retaining
customers before your customer retention strategy becomes unprofitable,
Average Response Time
one likes to wait for a reply, especially customers when they need support. Your
average response time directly impacts customer satisfaction.
measuring the response time takes both systems and training. But it is well
worth the effort.
churn is the rate at which your customers leave. It is obtained by dividing the
number of customers lost at a particular time-frame by the number of customers
you started with at that time.
value tells you whether your customers are satisfied with your business or not.
Also, it lets you understand if the customer acquisition cost will go higher or
more information about customer data, Contact Us.