31 July 2020
buying a car, prospective customers look for online reviews or consult their
friends and family for recommendations . Referrals play an important role in
this process, since people do recommend the dealers they like to other buyers.
are 5 tips to build an effective referral program.
Know Your Customer Demography
you target customers for referrals, it is important to learn if they will be
interested or not. You also need to understand if they value your services and
what may nudge them to recommending the dealership.
you have the answers, you will be able to plan a strong referral program.
2. Build a Plan to Contact Them
you have a list of customers who may refer your dealership, then the next thing
to plan is when and how to approach them. It is important to connect with them
at the right time, since not every referral is the same.
Think About Your Referral Incentives
you are done with the list and analyzing your customer profiles, the next thing is
to plan referral incentives. Depending on your dealership, you may offer
coupons, discounts, gifts, or free service.
incentives should be given to both referrals and referrers.
Promote Your Referral Program
If hardly anyone knows about your referral program, then obviously you will not be
getting much referrals, customers, or customer reviews. Promote your referral
program across online and social channels for good results.
the word through your auto dealer website, emails, newsletters, website pop-ups, etc.
Monitor Your Results
should always monitor and track your referral programs.
things to monitor:
to nurture referrals
given to them, and so on.
Thank Your Customers for the Referrals
you have a successful sale, show your gratitude and send a ‘Thank You’ note along
with the promised incentive.
more tips on building a strong car dealer referral program, Contact Us.