29 May 2019
Customers in every buying segment of the online automotive space are increasingly taking their shopping activities online. Car dealer websites are highly competitive and constant innovation is the only way to ensure continuing success.
Auto dealerships are always on the hunt for new marketing ideas, but it actually makes a lot of sense to not ignore the more established methods. Facebook, for example.
If you, as the owner of a car dealer website, can improve your Facebook marketing campaigns, you have an opportunity to gain a whole lot in terms of traffic and revenue.
In this article, we will tell you how to ramp up your Facebook marketing.
01. Let Your Images do the Talking
Assuming that the profile of your auto dealership is already a business profile instead of a personal one, and that its vanity URL has already been claimed, you need some amazing cover and profile photos.
All these images need to be rich in detail. Using images that are striking and sharp in place of ordinary or plain ones will give your car dealership’s Facebook page the ability to capture attention.
02. Make Use of Live Videos
Facebook Live is a great feature that can be used to promote your auto dealership.
Facebook Live videos are not the same as conventional videos, and the capability of these live videos in attracting more prospects is significantly higher than regular videos.
Facebook Live Videos help in building trust in your car dealership, improving brand recall, and boosting visibility on social media channels. It even enables your car dealer website to engage with your audience in real time.
03. Work on It Everyday
Despite the fact that there are several newer entrants than Facebook in the social media space such as Instagram, Snapchat and more, Facebook continues to hold on to the major part of the market share. It has well over a billion users logging in every day.
However, simply owning a Facebook business page won’t be sufficient. You need to get more of the target audience to your auto dealership’s business page, interact with them and eventually convert them into leads.
You need to work on it every single day.
04. Use Paid Ads for Facebook
There are several different types of Facebook ads including those for lead generation, local business, page likes, reach campaigns, and so on. Using Facebook ads, your auto dealership can target specific audience segments based on location, vehicle purchasing behavior, customer demographics, etc.
With paid Facebook ads, there is an option to either drive traffic to a separate landing page on your car dealer website or make them take action on Facebook itself.
05. Include a Clear Call-to-Action (CTA)
A critical step is to include a clear call-to-action on your Facebook profile page. This is so that once you’ve attracted viewers with high quality car images and promotional messaging, they can then connect with your car dealer website with just one click.
This main call-to-action button can be anything such as Contact Us, Sign Up, Watch Video, Book Now, or others.
Your car dealer website’s social channel followers should be in no doubt as to how to proceed. Also, when they are ready to take the next step, it should be made as easy as possible for them to take it.
For more Facebook marketing tips, Contact Us.