03 July 2018
Personalization is good for
business, since online shoppers prefer to see content that is relevant to them, when
it is relevant to them. They want their needs taken into account and their
Auto businesses that can make this happen will definitely
reap the benefits. Through customized online auto marketing methods, you can
enable your auto dealer website to tailor the shopping experience to each
customer so that it is always personalized and never random.
The banners that appear on your website can be mixed and
matched to align with your Google analytics numbers, to appeal correctly to the
early, mid-stage and late shoppers so that they can see what they want and
hopefully, convert into paying customers.
For the early stage shopper, the website of your auto
business can provide them with all the information to further their research.
It becomes more appealing if it doesn’t ask for contact information and doesn’t
push for conversion but instead, offers them opportunities to convert that
don’t ask for too much of a commitment. This helps shoppers improve their
knowledge and understanding of your inventory without asking for any personal
information in return.
For a shopper who is doing research on your website and
wants to learn more about your inventory, this is a great incentive. The fact
that it doesn’t require leaving contact information makes the shopper feel
valued since they are able to get what they need from your website without
For the buyer who is a little further down the sales
funnel, the approach needs to be a bit different. Along with great
content, your website should also present offers to convert.
These banner landing pages can have a few more fields, since the prospects actually are interested in being contacted by your auto
dealership. Give them some of your best offers in a clear cut manner, and the
Call-to-Action should be clear and directly connected to the
For late stage shoppers who actually have a better
idea of which car they intend to buy, your website banners should present
offers related to those specific vehicles. The banners itself can focus on a
single model, and it can highlight the best financing options for that
particular car. Although this may not be of great interest to early shoppers, since
they haven’t settled on a vehicle yet, it will be of immense significance to a
mid-stage or late stage shopper.
Once your auto dealer website has multiple banners ready
to be deployed, you can use smart targeting and other upcoming technologies to
make sure the right customers see them at the right time.
This way, you ensure that each and every online shopper
who visits your auto dealer website feels valued and that you maximize the
chances of them converting to paying customers.
For more information on creating customized banners for
your auto dealer website, Contact Us