13 July 2018
AI has definitely arrived in almost all aspects our daily
lives, from transportation to shopping, and its
influence is rising all the time. The world of online marketing is no
Evolving marketing technology is steadily using more AI, and it now
is becoming one of the keys to enabling your auto dealership to stay ahead of
its competition. These solutions, as they develop, will create new
possibilities for generating revenue via a superior customer experience.
AI positively impacts dealership efficiency and productivity, so that your staff can focus on high-value activities instead of
getting bogged down in maintenance or less valuable work.
AI and Personalized
Machine learning is where machines are configured not only
to perform a task, but also to learn and improve. If a prospective customer
visits your auto dealer website and searches for a particular car or type of
vehicle, your system learns that and will then be able to show recommendations
that are customized specifically for their preferences.
This way, the prospect will find the interaction more
personal, and is likely to show more of an inclination to get in touch with
your auto dealer sales and eventually close the deal.
Mitigation and AI
Artificial intelligence also helps in reducing or
The amount of data collected nowadays is huge, and
information about your likely purchases and usual locations from where you perform
these deals are logged as well.
If anything suspicious is detected, the transaction gets
flagged and you get an alert that helps you avert major issues.
One other important technology is predictive analytics. Predictive analytics uses
data from past events to construct trends and predict what
will happen in the future.
For example, predictive analytics can take data from the customers’ online
shopping behavior and use it to predict what will appeal to them, and to other
AI is Scalable
Artificial intelligence technologies have the capacity to crunch
through vast amounts of data, and can enable you to reach customers with
personalized accuracy across a variety of platforms, processes, and channels. It
enables reasonably accurate predictions about customer interest and then enable
you to act on them in real time. Machines can consistently handle a heavier
load than humans, without making costly mistakes.
For more information on how AI helps auto dealer performance, Contact Us