06 July 2018
(PPC) ads can really be profitable only if copywriting best-practices are
followed. The text of these ads are challenging to create, since there are character
limits for each section.
are some PPC copywriting tips to improve your car dealership sales.
PPC Copywriting Tip 1: Understand
Your Audiences’ Demands
ad Text should include content that your audience is excited about, and not
what you want them to showcase about your business.
Also, your ad copy needs to be authentic enough to convince the targeted audience
that your dealership is capable of delivering on the ad promise.
PPC Copywriting Tip 2: Emotional
cannot expect clicks if your text ads are boring.
ads that are successful in evoking emotions can bring in a lot more sales.
PPC Copywriting Tip 3: Use
the Entire Space
are character limits to every section of Google AdWords. Make full use of every
text ad component, to create compelling PPC text ads.
the character limit for text ads:
– 30 characters
– 80 characters
URL – as long as you need it but only the first 35 characters will be displayed
PPC Copywriting Tip 4: Numbers
an eye-catchy text ad, try to add a number or two. It is advisable to show
exact numbers instead of rounding it off, since people instinctively trust
PPC Copywriting Tip 5: Use
Keyword-rich Display URLs
overlook the potential of a display URL in your PPC text ads.
you insert relevant targeted keywords in the display URL then you are likely to receive
more productive clicks.
It’s best if you insert the keyword at the beginning of the
PPC Copywriting Tip 6: Leverage
Your Car Dealership’s USP
to showcase your car dealership’s Unique Selling Proposition (USP) in every ad.
can reinforce your USP with awards and recognition, business records set, etc.
PPC Copywriting Tip 7: Local
Text Ads Work
ads with location will attract the local audience, since they trust local
businesses more. If you have car dealerships in multiple locations then it’s
best to create location-specific PPC campaigns.
more PPC copywriting tips, Contact Us