27 March 2019
highly connected world we live in today, car dealers need to be innovative, in
order to stay ahead in the game.
marketing has changed more in the last 5 years than it has in the past 20 years
put together. Trends come and go within short time-spans, and responding to
them at the appropriate time is important if dealers want to see results.
article, we will point out some interesting online marketing trends for auto
dealers in 2019.
01. Chatbots Becoming More Prevalent
your prospects are social beings and they always prefer to have someone to
interact with in real time, instead of sending email and then waiting for replies.
This is why so many retailers see the appeal of chatbots.
Even if it
isn’t a real human being speaking to the customer, chatbots have become
sufficiently advanced these days to handle basic to moderately difficult
customer queries in a human-like manner.
02. Profiling Customers Using AI
intelligence (AI) is definitely being taken seriously now and it is deployed in the areas such as click tracking, push notifications,
retargeting, and even customer segmentation. Many car dealers are now using AI
to refine their delivery systems and in designing their marketing campaigns.
of the main ways artificial intelligence helps car dealerships in achieving
business growth is through personalization.
these days do not want mass marketed promotions. Instead, they are much more
likely to choose your vehicle dealership if they receive offers that are custom
made for their tastes, at a time when it is appropriate for them.
is enabling car dealers in personalizing their marketing to each lead, in order
to turn them from a marketing qualified lead into a sales qualified lead.
03. Accelerated Mobile Pages
engines such as Google drive huge volumes of traffic, and around 60% of this
search traffic comes from mobile devices.
your auto dealership website’s loading time is higher than average, it’s bounce
rate, consisting of the percentage of people who spend less than a minute on
your site before leaving, can increase as well, leading to a lower ranking on
has led to the accelerated mobile pages project by Google. These pages load in less
than half a second, and therefore usually see a significantly lower bounce
04. Progressive Web Apps
Web Apps are the middle ground between a native app and a typical responsive auto
dealer website. In addition to offering a quicker load time, progressive web
apps provide a better user experience than a simplistic mobile website, and it
supports push notifications as well.
also has the added benefit of not requiring a dedicated smartphone app to be
made for your car dealership, thereby saving you money on app development and
05. Omni Channel Marketing
car buyers are now more sophisticated than ever before and they obtain their car
buying information through many different channels.
instance, prospects can be introduced to your auto dealership through email,
your dealer website, social media channels, or by physically walking in to your
brick and mortar showroom.
multichannel marketing, different channels are available for communicating with
customers and prospects. The difference in omni channel marketing is that all
the different channels - phone, email, website, social media platforms, mobile,
etc. - are connected as well. For example, your dealership staff may begin
interacting with a lead on social media, and then move to email, phone, etc.
until closing the sale at the dealership.
the fact that they’re interacting with you through different channels, omni
channel marketing enables auto dealers to keep track of the prospective
customer’s interactions. This also helps your staff save time because they
won’t need to restart the conversation every time the customer moves to a new
channel of communication.
more information on the online marketing innovations of 2019 and to know howizmocars can support your car dealership, Contact Us.