12 March 2019
Digital transformation has had a major impact on
automotive retail customer experience, transforming the very way we do marketing
- strategizing, implementing, and tracking results in order to offer convenience
and high levels of personalization to prospective buyers and existing clients.
Every new tool or process impacts workflows in different
ways, and your employees are likely to be challenged in adopting them. Change
takes time and effort and research shows that companies end up failing over
two-thirds of the time in implementing new practices, technology and methods.
In this article, we will show you how to manage bringing
about change seamlessly, at your car dealership.
Inputs in Selecting Tools
It’s always a good idea to vector in the specific needs of
your employees. Get inputs about the workflow of your entire team, and figure
out where the gaps are.
Understanding the specific needs of your team not only
massively improves the implementation process, it also enables auto dealers to
purchase technology that actually solves problems and helps the dealership
become more profitable.
One of the crucial steps in obtaining acceptance from your
staff about bringing in change is understanding the specific opportunities at
your car dealership.
These could include factors such as the need to improve
your lead-to-appointment ratio, the need to boost the returns on investment
(ROI) of your marketing budget, and so on.
Communicate to everyone what the required
change is, why it’s being implemented, and how it’s expected to affect each of
your vehicle dealership’s departments.
Most often, a new product or process being introduced
isn’t followed up with a solid plan for implementing it, or training the staff
to actually integrate it into their routine.
Big ideas must always be followed up with clear steps to
ensure the transition takes effect, and an easy way to do it is to select
employees who will be using it the most, and setting time aside to train them
at operating it.
Encourage Continued Learning and Feedback
Reinforcement is a huge part of implementing change.
Highlight team members who used it most successfully and
those who figured out ways to optimize it. Provide a clear channel for your staff
to submit feedback about the newly implemented change, and do take suggestions seriously.
In addition to making the change readily accepted,
these practices have the double benefit of creating a culture of creativity and
innovation at your auto dealership.
For more information on how to apply changes at
your auto dealership and to know how izmocars can help, Contact Us.