28 March 2019
Deciding to invest in a CRM System is a good step for any auto
dealership, as it paves the way to generating more leads and higher sales
However, a large number of car dealers, within a few months, find that
their newly installed CRM System falls short in delivering the amazing results
that were expected from it.
Interestingly, most often the problem is not with the CRM System itself,
but with the dealer staff who work on it. The good thing is that most of
the problems are easy to spot and quite straightforward to troubleshoot.
In this article, we will list out a few factors that may be causing
things to go awry with your dealership’s CRM.
Overdue or Incomplete
incomplete task in your CRM is a missed opportunity to connect with a customer
and every overdue task could be a failed sale that caused your dealership to
fall short of its sales target.
of these factors usually are indicators of flawed processes at your vehicle
dealership, suggesting CRM processes that are way too difficult or time
consuming to complete.
How Regular are Your Data Entries?
Most dealerships only take into account what has been
entered into the CRM, which can lead to problems with inbound calls.
times, when a prospective customer calls, the dealership agent provides the
information the caller asked for and ends the call without collecting any
further details, contact info, and so on. More importantly, they’re unable to
log the entry into the CRM.
This is a critical mistake, since without the customer
information, no one will be able to follow up with them and move them along the
Is Your Data
is obviously impossible for any of your car dealerships to remember every
single customer interaction that has taken place, and convey it to the relevant
departments within the dealership itself. It is of the highest importance that accurate
data and information about every phone call, both outbound and inbound, be entered
into your car dealership’s CRM platform.
If this hasn’t being done, it will
result in gaps in the functionality of your auto dealership and hamper the
performance of your sales and marketing staff.
more information on fine How to Troubleshoot your Auto Dealer CRM Platform Contact Us.