Push- Pull Marketing: How it Helps Your Car Dealership
Every
dealer needs robust marketing initiatives to succeed, and it needs to include
both pull and push marketing strategies.
What is Pull Marketing?
Pull
Marketing is the process of pulling customers towards your dealership. When a
consumer is looking to buy a product, they tend to search for information. Pull
marketing will promote your dealership along those touch-points where prospects are likely to come into contact with your dealership.
Pull
marketing examples include word of mouth, guest posts, FAQs, engaging social
content, email marketing, and co-created content like ebooks, webinars, etc.
Pull
marketing is also a great way to attract the right audiences to your auto
dealership. And, it helps push marketing by providing it with a more targeted
and responsive audience.
The advantages of a pull
marketing strategy for your car dealership:
- It focuses on dealer image building and product value.
- It aids direct contact with prospects and builds consumer loyalty.
- It eases out the need for outbound marketing since consumers look for your vehicles and service.
- It helps with the acceptance of your vehicles and service, and gains product feedback.
What is Push Marketing?
Push
Marketing is the process of pushing customers towards buying from your
dealership. Push marketing examples include direct selling, promotional ads,
trade show promotions, and point of sale displays.
Push
marketing works well when your car dealership is trying to launch a new vehicle
or promotion that needs to stand out among competing offerings.
The advantages of a push marketing strategy for your car dealership:
- It has a wider targeted audience reach, improving online visibility.
- It is the best way to raise awareness about your vehicles and promotional offers.
- It helps in analyzing the demand for your .vehicles and service
For more insights into pull-push marketing and to understand its benefits for your car dealership, Contact Us.