21 April 2020
Claim your Google My Business profile and take advantage of the reviews on this platform to improve your online reputation. Each review on Google My Business also improves your Google search ranking.
1: Understand Google My Business’ Guidelines
If you want reviews on Google My Business, then your dealership has to follow stringent guidelines. They include not posting reviews about your dealership and competitors, not filtering negative reviews but instead respond to it, and more.
2: Ease the Review Process
If the Google review process is time-consuming or sophisticated, then not many of your customers will write one. Instead tell them that all you need is a rating, a couple of sentences, and a photograph.
Conversely, car dealer review apps like Buyerater make the entire process seamless and easy.
3: Include Google My Business Review Link on Your Website
Include a link to your Google My Business review form on the relevant pages of your car dealer website like the thank you page.
4: Personally Request Your Customers
Do not miss an opportunity to personally request your customers to write a Google My Business review for the dealership. It can be either in person or through social media platforms, email, etc.
5: Immediately Respond to Online Reviews
For about 30 minutes a day, dedicate your time to respond to all the online reviews that you get on Google My Business.
Your response to the customer’s reviews encourages other customers too to write reviews.
6: Include a CTA in your E-mail Campaigns
Call-to-action buttons like Leave a Review, or review us on Google My Business in your email campaigns can get you more reviews,
7: Add Google My Business Review Link in Your Email Signature
Email signatures are the ones that no one can ignore noticing. Add a Google My Business review link below your email signature.
8: Leverage Other Platforms to Attract Reviewers
Including a short link to your Google My Business review page on other platforms including social media, marketing collateral, and more can attract more reviews.
9: Automate the Review Requesting Process
Sending review requests manually will be a tedious process, especially, when your dealership has a considerable customer database. It would be easier to automate the review requesting process.
For more insights into different ways to get online reviews on Google My Business, Contact Us.