22 April 2020
Maps is more than an app that helps you to negotiate your way around the world.
With the integration of Artificial Intelligence (AI), Google Maps is now a
powerful marketing tool too. When optimized, it plays a vital role in improving
your SEO, website traffic, conversion, and online reviews.
this article, let’s understand how dealers can optimize Google Maps for
1: Check for Your Dealership’s
most important aspects of optimizing your Google maps are your dealer name,
address, and phone number (NAP). These should be the same in your Google
listings and across other online platforms as well.
it’s different, then your dealership may face issues with Google Maps.
2: Include Images of Your Dealership
content like interesting vehicle snaps and launch videos draw consumer
attention in search results. Visual content can also lead the audience to visit
your dealer website. Include them in your profile.
3: Update Your Hours of
the important Google Maps optimization tips to remember is updating your dealership’s
working hours. This adds value to your potential customers since it lets them know
when you are open, and they needn’t go searching for this information elsewhere.
4: Verify Your Google My
important optimization tip is to get your Google My Business listing verified. This
process usually takes a couple of weeks to confirm.
Google may send a postcard
with a unique PIN to your showroom address for verification or call your store.
5: Optimize Business
dealers overlook adding their business description. Your dealer description
should showcase the benefits of buying cars from the dealership and using your service.
should be search optimized, with relevant keywords.
6: Leverage Your Car Dealer Website
a responsive car dealer website adds value to your customer experience. This,
in turn, leads to better Google ranking, and your dealership will start
appearing on top of Google maps search results.
7: Create Local Content
can also optimize Google maps by creating local content. Make use of your
social media pages, publish a relevant blog, or involve with the local media to
create local content with your dealer name in it.
more information on how to optimize Google Maps, Contact Us.