Here are a few ways of keeping your dealership’s online presence active during a lockdown.
1. Update Your Auto Dealership Local Business Listings
During lockdowns, your auto dealership business hours can vary.
Do update it on your local business listings and make your customers’ experience stress-free.
2. Stay Active on Social Media Platforms
During a lockdown, most of your consumers will be on social media platforms. If you are still not very active on social media, then now is the time to be an active user.
3. Engage with Your Customers on All Available Channels
Your auto dealership can take advantage of email, dealership website, video platforms, etc. to engage your audience during a lockdown.
Make sure that your FAQs answer lockdown related questions.
4. Offer Online Deals & Discounts
One of the effective ways to drive more online traffic is to offer deals and discounts. This can also help with customer loyalty and word-of-mouth marketing from your loyal customers.
5. Update Your Automotive Content
This is the right time to improve your existing automotive content and remind your audience of your pandemic readiness.
In addition to regular automotive content, talk about the steps you have taken to keep customers and vehicle safe.
6. Consider Live Updates & Announcements
Go live with your auto dealership updates, including pickup and drop offered, online purchase options, etc. or the launch of new vehicles and services.
7. Be Easily Available Online
Your online prospects are likely to have questions, concerns, and doubts. Be available to answer these questions on their channel of choice.
For more information on how to keep your auto dealership's online presence active during a lockdown, Contact Us.