How to Use Instagram Reels to Market your Auto Dealership: 6 Tips

A recent launch by Instagram, Reels is a great way to connect and engage with your audiences on social media. If you already have a strong online presence on Instagram you can use reels to generate leads and boost sales. 

Here are a few tips on how to make the most out of Instagram Reels. 

1. Repurpose your video content

You don’t necessarily have to make a new video every time you post a Reel on Instagram. Instead, use a video that you already have on your phone and convert it into a reel. Since reels can’t be more than 15 seconds, you can share snippets of your video. 

However, do not forget to add effects and use a soundtrack to capture the user’s attention.

2. Share a quick tip or a tutorial

Give your audiences a reason to follow you by sharing something informative or educational. When you share valuable content with your followers, it keeps them coming back for more.

For instance, you can create a Reel about the car of the month. 

3. Maintain transparency

Leverage Instagram Reels to connect with your audiences on a personal level and build trust. Go behind-the-scenes to tell your brand story in a fun and creative way.

Take your followers on a video tour around your dealership. You can even create a ‘Meet the staff’ video.

4. Partner with influencers

When it comes to influencer marketing, Instagram is the undisputed King. Identify local influencers in your niche and collaborate with them to create Instagram Reels.

This will not only increase your follower count but also drive more showroom footfalls. 

5. Take advantage of user-generated content

Convert your user-generated convert (UGC) into Instagram reels and drive up engagement rates while showcasing your inventory and services. 

You can even consider asking customers to film a video review and share it with your team, to create a reel. 

6. Monitor your performance

You can’t rely on assumptions when optimizing your social media strategy. Keep track of Instagram Insights to find out what’s working and what’s not. This way you can focus on creating content that your prospects actually like.