10 November 2020
With more than 690
million users, LinkedIn is not just a professional networking site but a social
media marketing app too. Many auto dealerships are now leveraging LinkedIn for marketing and showing positive results for their efforts.
Here’s how to optimize LinkedIn
marketing to improve your car sales.
Include a LinkedIn Button in Your Auto Dealer Website
Including a LinkedIn
button on your car dealer website can help add more LinkedIn followers who will then see your posts and ads.
Optimize Your LinkedIn Profile
Once optimized for SEO,
the LinkedIn profile of your auto dealership is a powerful tool that can drive
leads. Ensure that your car dealership has a complete, SEO-optimized profile.
Create Engaging Posts
When you post on
LinkedIn, create content specifically for that platform.
Don’t try to
copy-paste information. Make it valuable and engaging.
Target the Right Audience
Your auto dealership
can target LinkedIn audiences based on industry, job, geography, language, and
organization size. Use this tool appropriately to attract and target prospective
Engage with Your Connections
Once you have the right
target audience, the next thing to focus on is to kick start lively
conversations. Aside from your posts, direct messaging can also help drive
leads to your auto dealership.
Timing is Important
content regularly at the right time fetches better results. Dealerships posting once a day will gain more followers than the ones posting once a month.
Mondays and Wednesdays
are generally good to post LinkedIn content.
Try LinkedIn Live Videos
On social media, live
videos are 24x more engaging than recorded videos. Try it.
Leverage LinkedIn Analytics
LinkedIn Analytics offers
great insights into the reach and effectiveness of your posts and ads. It is an
invaluable tool that helps improve your LinkedIn marketing.
Try to measure and
reorient your promotions weekly or monthly.
Be a Part of LinkedIn Groups
Look for relevant auto
groups, join, and engage with them. These groups can help you learn current
trends, and generate creative ideas to market your auto dealership. It is also
one of the best ways to improve your professional network.
For more information on
the ways to promote your auto dealership via LinkedIn marketing, Contact Us.