09 November 2020
So far, the year 2020 has been an unpredictable time for businesses. After going through many ups and downs, car dealers are finally looking forward to the holiday season. Aside from the regular holiday traffic, NADA is also expecting consumers who took lease extensions in March, April and May to be returning to the new vehicle market during this time.
Here’s a holiday marketing checklist to improve car dealer sales.
1. Check Current Holiday Shopping Trends
Every holiday season has different trends, and car dealers need to keep up with them. In 2020, holiday shopping trends so far are:
- Big uptick in the initial online research
- VR and AR are making their presence felt
- Continuous online engagement with your target audience gets you better sales and customer reviews.
2. Focus on Your Customers
Provide a personalized shopping experience to your customers. In-depth content about dealer services can improve your conversion rate.
3. Pay Attention to Visual Content
In a web-first marketing environment, videos can drive a lot more prospects to your showroom. Holiday marketing campaigns work best with real dealer videos and images.
4. Provide Incentives
Discounts codes and coupons are effective holiday marketing tools to nudge your audience to visit.
5. Improve Your Customer Service & Experience
Before and during the holiday season, you can expect huge website traffic. Ensure that your team is well-equipped to handle it.
Also, ensure that your car dealer website provides the best customer experience. Focus on website speed, third-party integrations, visuals, content, etc.
6. Provide Plenty of Options for Last-Minute Shoppers
It is likely that there will be several last-minute shoppers during the holiday season. You need to plan a personalized holiday marketing strategy for them.
7. Monitor & Measure Your Holiday Marketing
Once you set up your holiday campaigns, you need to monitor and measure it to understand what is working and what is not. Monitor click-through rates, PPC leads, website and blog traffic, email open rates, social media followers, customer reviews, and more.
For more holiday marketing tips to improve your sales and customer reviews, Contact Us.